“Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford

Marketing your glamping site can feel like a full-time job, especially when you’re already juggling bookings, maintenance, guest experiences, and everything else that comes with running a business. But here’s the good news. You don’t need to be on every platform, spend a fortune on ads, or work 24/7 to get results.

At Noisycube, we help businesses like yours get noticed without the stress. And I cannot emphasise this enough. Marketing doesn’t have to be complicated. It just has to be focused. Here’s how to make sure your efforts actually bring in guests.

Your Brand is More Than Just a Logo

Branding is not just about having a nice logo and a catchy name. It is the feeling people get when they come across your glamping site. A strong brand makes you instantly recognisable, builds trust, and helps guests remember you long after they have left.

A well-defined brand should include:

• A clear message about what makes your site special. Is it luxury? Secluded nature? Family-friendly experiences?
• Consistent colours, fonts, and design across your website, social media, and marketing materials.
• A unique tone of voice. Whether your style is warm and inviting, fun and quirky, or sleek and modern, keeping it consistent helps people connect with your business.

If your branding feels scattered or unclear, guests may struggle to understand why they should choose your site over another.

Social Media is Powerful, But Strategy is Everything

A lot of business owners feel pressure to post constantly on social media, but more posts do not necessarily mean more bookings. What matters is what you are posting and who you are reaching.

If you are not sure where to start, think about:

• The right platform – Instagram and Facebook are great for visual storytelling, while Pinterest can drive traffic to your website.
• The right content – Guests want to see high-quality photos, behind-the-scenes moments, and experiences they can imagine themselves in.
• The right engagement – Social media is not just about posting. Responding to comments, answering messages, and interacting with followers keeps your page active and trustworthy.

If social media feels like a chore or is not bringing in results, it may be time to rethink your approach.

Social Media Ads Can Bring in More Direct Bookings

Organic social media is great, but sometimes you need an extra boost to get in front of the right people. Running Facebook and Instagram ads can put your glamping site directly in front of people who are actively looking for unique stays.

The key to running successful ads is targeting the right audience. You can:

• Show your ad to people who have already visited your website but did not book
• Target travellers looking for accommodations in your area
• Promote special offers, last-minute availability, or seasonal experiences

With the right setup, social media ads can be one of the most cost-effective ways to fill up your calendar.

A Website That Works for You, Not Against You

Your website is your digital shopfront. If it is not clear, fast, and easy to navigate, you are losing bookings before guests even get the chance to consider staying with you.

Check your website and ask yourself:

• Is booking easy? Whether you take direct bookings or use platforms like Airbnb, guests should be able to find availability and book without digging through multiple pages.
• Is it mobile-friendly? Most people will visit your website from their phone. If it does not load properly, they will move on.
• Does it answer key questions? Guests want to know about check-in times, amenities, local attractions, and what makes your site special. Make this information easy to find.

Search engine optimisation (SEO) is also essential. A website that ranks higher on Google will attract more visitors without you having to constantly promote it.

Reviews Are Everything – But They Are Not the Whole Story

Guest reviews are now one of the biggest factors influencing bookings. People trust them more than any marketing material, and a string of glowing reviews can do wonders for your business. But here is something to consider.

Reviews tell you one person’s experience. One person’s idea of a dream stay is another’s worst nightmare. If a guest leaves a bad review because there were no TVs in the cabins, does that really matter to someone looking for a digital detox? If someone complains about hearing birds in the morning, does that mean your site is not peaceful, or does it mean they were expecting hotel-style silence?

When guests read reviews, they filter them through their own expectations. The key is making sure your marketing attracts the right guests in the first place. If your branding and messaging clearly reflect what you offer, then your best-fit guests will see reviews from like-minded people and think, this place is for me.

Also, let’s not forget that reviews are written by people with different values, perspectives, and even personal biases. A negative review might say more about the guest than the experience itself. This is why responding to reviews – both positive and negative – can help shape the narrative and reassure potential visitors.

Use guest feedback wisely, but do not let one or two outliers dictate how you run your business.

Email Marketing Keeps Guests Coming Back

If you are not collecting email addresses from past guests, you are missing a huge opportunity to bring them back for another stay. But here is the thing – no one likes spam. Bombarding inboxes with generic emails or coming across as too pushy can have the opposite effect, making people unsubscribe or ignore future messages.

(Fun fact: The term “spam” for unwanted messages comes from a 1970 Monty Python sketch, where a group of Vikings repeatedly chant “Spam, Spam, Spam!” over and over, drowning out all other conversation. Much like the sketch, excessive emails can feel just as overwhelming for your recipients.)

Instead of treating emails as just another sales tool, make them genuinely useful for the recipient. A simple email every few months with updates, exclusive discounts, or local recommendations can be all it takes to keep your site on their radar. Think about what your guests would actually appreciate receiving.

Some ideas:

• A seasonal update sharing changes to your site, new facilities, or upcoming availability
• Insider travel tips or lesser-known attractions near your location
• A gentle nudge when their last visit anniversary comes up, with a special offer for returning guests

If your emails feel personal, relevant, and not like a desperate plea for bookings, guests are far more likely to stay engaged – and book again when the time is right.

Track What is Working and What is Not

One of the biggest marketing mistakes small business owners make is throwing everything at the wall and hoping something sticks. The best way to grow your bookings is to track where they are coming from and focus on what works.

• Use Google Analytics to see how many people visit your website and where they come from.
• Check social media insights to see which posts get the most engagement.
• Ask guests how they found out about you when they book.

By understanding what brings in bookings, you can stop wasting time on marketing efforts that do not work and put more energy into what does.

To Conclude

Marketing does not have to be overwhelming or time-consuming. A strong brand, a well-structured website, smart social media use, and a few strategic ads can make a huge difference in how many bookings you get.

If you need support with branding, website improvements, social media strategy, or running effective ads, Noisycube can help with your marketing requirements.