Your listing is often the first impression potential guests have of your glamping site. It’s your chance to stand out and show why your site is the perfect escape. Here’s a simple, step-by-step guide to help you craft a listing that grabs attention and drives bookings.

1. Start with a Memorable Headline

Your headline should capture the essence of your site in a few words. Highlight what makes your site unique:

• “Luxury Woodland Retreat with Private Hot Tub”
• “Secluded Glamping Yurt with Stunning Lake Views”
• “Family-Friendly Glamping Pod with Farm Animals”

💡 Tip: Use descriptive words like “luxury,” “cosy,” or “secluded” to appeal to your target audience.

2. Paint a Picture with Your Description

Your description should help potential guests imagine their stay. Focus on how your site will make them feel:

• Talk about the experience, not just the features: “Wake up to birdsong, sip coffee on your private deck, and enjoy stunning sunsets over the hills.”
• Highlight who it’s perfect for: couples, families, solo travellers, etc.

💡 Tip: Avoid generic phrases like “great for everyone.” Be specific about what makes your site special.

3. Highlight Unique Features

What sets your site apart? Make sure to showcase any standout features:

• Amenities: hot tubs, fire pits, eco-friendly facilities.
• Location: proximity to beaches, forests, or hiking trails.
• Experiences: star-gazing, foraging, or outdoor dining.

💡 Example: “Unwind in our hand-crafted yurt with a private wood-fired hot tub, tucked away in a peaceful meadow.”

4. Be Honest About What to Expect

Guests appreciate transparency. If your site has quirks, mention them upfront:

• Rustic elements like compost toilets or no Wi-Fi.
• Seasonal challenges like cooler nights or muddy paths.
• Accessibility for guests with specific needs.

💡 Tip: Frame quirks as part of the charm: “Enjoy an off-grid experience with no distractions—just nature and relaxation.”

5. Use High-Quality Photos

Pictures sell experiences. Your photos should showcase:

• The accommodation: inside and out.
• Surroundings: views, trails, or unique features.
• Key details: cosy interiors, unique decor, and outdoor spaces.

💡 Pro Tip: Take photos in good lighting, and include a mix of wide shots and detail-focused images. Don’t forget to tidy up the space before shooting!

BONUS: Answer Common Questions

Save guests (and yourself) time by including answers to frequently asked questions using our preset options:

• Is the site pet-friendly?
• Are children welcome?
• Any restrictions (no parties, quiet hours)?

💡 Example: “We provide all bedding, towels, and even marshmallows for the fire pit!”

Final Thoughts

A compelling listing doesn’t just describe your site—it tells a story and invites guests to imagine themselves there. Take the time to craft your words, use appealing visuals, and be authentic about what you offer.