Glamping has become more than just a trendy travel option—it’s a way for people to escape, reconnect, and enjoy the perfect balance of nature and comfort. But what do glamping guests really want when they book a stay? Whether you’re just starting your glamping site or looking to refine your offerings, understanding your guests’ expectations is key to standing out.

1. Comfort Without Compromise

One of the main reasons people choose glamping over traditional camping is the comfort factor. Guests want the feeling of being close to nature without giving up the modern comforts they love.

• High-quality bedding and linens.
• Comfortable seating areas (indoors and outdoors).
• Heating or cooling options (depending on the season).

What They Want: Invest in plush mattresses and cosy bedding. Offer extras like hot water bottles, fans, or electric blankets depending on the climate. Highlight these comforts in your marketing: “Sleep under the stars without giving up your duvet dreams.”

2. Unique and Memorable Experiences

Guests want a story to tell—something that makes their trip stand out. A basic tent or cabin won’t cut it unless there’s something special about it.

• Unique accommodations (think treehouses, domes, or shepherd huts).
• Experiences they can’t get anywhere else, like stargazing, foraging tours, or outdoor yoga.
• Instagram-worthy moments.

How to Deliver: Showcase the uniqueness of your site. Is it nestled in a lavender field? Do you have a view of rolling hills or a bubbling brook? Offer activities or packages that enhance the experience: “Add our stargazing kit with blankets, a telescope, and a guide to constellations.” Keep your site photo-ready with thoughtful touches like fairy lights, quirky signage, or handmade decor.

3. A Connection to Nature

Glamping guests crave nature but often want it on their own terms. They want to feel immersed in the great outdoors without dealing with its discomforts.

• Private, tranquil settings away from the crowds.
• Views of nature: forests, mountains, rivers, or open skies.
• Easy access to outdoor activities like hiking, swimming, or cycling.

How to Deliver: Place accommodations with privacy and scenic views in mind. A tent overlooking a sunset beats one next to a car park. Partner with local guides or provide information about nearby trails and natural attractions. Make outdoor spaces comfortable with fire pits, hammocks, or picnic tables.

4. A Touch of Luxury

Even outdoors, glamping guests often expect a bit of indulgence—something that makes them feel pampered.

• High-end amenities like hot tubs, rainfall showers, or fully equipped kitchens.
• Special touches like complimentary wine, breakfast hampers, or spa treatments.
• Clean and well-maintained facilities.

How to Deliver: If you can, invest in at least one “wow” factor for your site (like a wood-fired hot tub or an outdoor shower). Offer thoughtful extras like robes, slippers, or locally sourced treats. Pay attention to cleanliness—nothing ruins a stay faster than feeling it’s unhygienic.

5. Sustainability and Eco-Friendliness

Many glamping guests are eco-conscious travellers who value sustainable practices.

• Accommodations that respect the environment, such as eco-friendly materials or energy-efficient utilities.
• Opportunities to “leave no trace,” like recycling bins or composting options.
• Access to nature without feeling like they’re harming it.

How to Deliver: Use solar lighting, rainwater collection, or other green solutions in your site design. Share your sustainability efforts in your listing or marketing: “We plant a tree for every booking made at our site.” Provide guests with reusable items like water bottles, cups, or toiletries.

6. Personalised and Friendly Service

A personal touch can make a stay truly unforgettable. Glamping guests often value hosts who go above and beyond.

• Clear, friendly communication before and during their stay.
• Hosts who can offer local recommendations for activities, dining, or shopping.
• Personal touches, like a handwritten welcome note or a small gift on arrival.

How to Deliver: Be responsive and approachable, answering any questions promptly and warmly. Offer guides to local attractions or events happening during their stay. Surprise guests with small, thoughtful extras, such as homemade cookies or a map of the best sunset spots nearby.

7. Value for Money

Guests want to feel that the experience they’re paying for is worth every penny—even if glamping often comes at a higher price than traditional camping.

• Clear pricing with no hidden costs.
• A stay that feels “worth it” because of the amenities, experiences, or overall vibe.
• Options for different budgets, from basic glamping to high-end luxury.

How to Deliver: Be transparent about your pricing and any additional costs, such as cleaning fees. Offer tiered options, like a luxury package with extras or a simpler stay for budget travellers. Focus on creating an experience that feels unique, even at lower price points.

8. Easy Booking and Planning

The less effort it takes to book and plan their trip, the better. Convenience is key!

• Simple and intuitive booking processes.
• Clear instructions for finding the site and checking in.
• Information about what’s included and what they need to bring.

How to Deliver: Provide clear, easy-to-navigate booking options on your website or listing. Send detailed instructions and helpful tips after booking, such as “The nearest shop is 10 minutes away—here’s what we recommend bringing!”

Final Thoughts

Glamping guests want more than just a place to stay—they’re looking for an experience. By understanding and catering to their desires for comfort, connection, and unique touches, you’ll not only attract more bookings but also create memories they’ll rave about for years to come.